GreenReach

Built-in demand
for every harvest

Wholesale portal & online sales terminal

Connect directly to buyers before you even plant. Better margins, local markets, and complete control over your story—from seed to sale.

For Farmers

Direct market access

Stop relying on middlemen. The wholesale portal connects you directly to restaurants, grocers, and consumers—giving you better prices and predictable demand.

  • Buyers place orders before you plant—no wasted crops
  • Set your own prices—keep 70-90% of retail value
  • Build direct relationships with local buyers
  • Automatic inventory sync from your grow room
  • Get paid faster—no waiting on distributors
For Grocers & Restaurants

Stand out with hyper-local

Consumers want local, fresh, and traceable. The wholesale portal gives you access to produce harvested hours ago—not days or weeks.

  • Harvested within 50km—truly local
  • 24-72 hours from harvest to shelf
  • Unique varieties not available through distributors
  • Complete traceability—farm name, harvest date, growing methods
  • Consistent quality from automated growing systems
Wholesale Portal Interface
Fresh Produce Fresh Produce Fresh Produce
Your Brand, Your Story

Control the narrative

Transparency builds trust—and trust drives sales. Farmers showcase their operation and practices. Buyers tell customers where their produce comes from. Everyone wins when the story is authentic.

For Farmers:

  • Farm profile visible to all buyers
  • Demonstrate quality through transparency
  • Premium pricing for premium produce

For Grocers & Restaurants:

  • Tell your customers the farm story
  • Differentiate with authentic local sourcing
  • Build loyalty through transparency
  • Justify premium shelf positioning
Farm Control Narrative
Fresh Produce Fresh Produce Fresh Produce
Improved Economics

Better margins for everyone

Traditional distribution takes 50-70% of retail value. Direct sales flip that equation—farmers keep more, buyers get premium quality at fair prices, and customers get what they truly want.

For Farmers:

  • 70-90% of retail value stays with you
  • Compete on quality and locality, not just price
  • Transparent pricing visible to buyers
  • Weekly payouts—improve cash flow

For Grocers & Restaurants:

  • Deliver what customers demand: fresh, local, unique
  • Differentiate from corporate box stores
  • Premium products justify premium margins
  • Reliable supply from automated systems
Fresh Produce Fresh Produce Fresh Produce

Why farmers switch to direct sales

70-90%
Retail value captured by farmer vs. 30-50% traditional
3-7 days
Harvest to table vs. 10-21 days traditional supply chain
Low to no broker and distributor fees
100%
Traceability from seed to consumer
24-72hrs
From harvest to your customers—unmatched freshness
<50km
True hyper-local sourcing radius—authentically local
Competitive pricing for premium produce
100%
Customer demand for fresh, local, traceable food

Why grocers and restaurants switch to buy direct

Fresh Produce Fresh Produce Fresh Produce
Simple Process

How it works

Seamless connection between grow room and market. Inventory updates automatically as crops mature—buyers order with confidence, farmers harvest with certainty.

We give you the tools needed to grow, sell, and buy produce that represents your market, your brand, your story.
We believe, local knows local best.

GreenReach Wholesale Portal
GreenReach Central

AI rules for wholesale operations

GreenReach Central is the governing operations unit for wholesale fulfillment and communication. AI supports recommendations, but final control remains with authorized human operators.

🌱 Farms: farms@greenreachfarms.com 🏪 Buyers: wholesale@greenreachfarms.com 🚚 Drivers: drivers@greenreachfarms.com 🛠️ Central Ops: central@greenreachfarms.com