Research-led infrastructure for local food
Where the system breaks down
The research · 2022 → 2024
The parts are all here. The system that connects them isn't.
Living Grocer pilot · 2024
Growers
Producers
Buyers
Community
Wholesalers
Symptoms of a deeper problem — the parts exist, but no model connects them.
A modern local food network
Independent by choice. Coordinated by design.
Growers
Producers
Grocers
Restaurants
Markets
Suppliers
Community
Independent contributors — proud, but starved of coordination.GreenReach adds the coordination — without taking the independence.
Farm operations · Light Engine
Complex inputs in. Simple actions out.
Grow Room Environmentclimate · nutrients · growth
Global Marketsupply & demand trends
National Marketsupply & demand trends
Regional Marketsupply & demand trends
Local Marketsupply & demand trends
Light Enginehandles the complexity
Simple actionsseed · tray · harvest · lot · sale
The complexity runs in the background — the grower just acts. Less software, less burden.
Market access
From a continent away → from down the road.
Californiaa continent away
≈ 4,000 km→ Toronto, ON · food miles
3–5 days · refrigerated truck
≈ 0.4 kg CO₂ per kg moved
From down the roadlocal farms · ≤ 50 km · same day
Local farm Afresh · local
Local farm Bfresh · local
Local farm Cfresh · localno coordinator yet
Local independent grocerToronto, ON · the buyer
✓Live inventory
✓Consistent quality
✓Clear pricing
✓Simple ordering
✓Reliable fulfilment
✓Traceability
Local supply exists — but there's no simple system to coordinate it.GreenReach brings it into one workflow — for the local independent grocer.
Fulfilment & logistics
Harvest → route → doorstep.
Farm Aown lot · traceableFarm Bown lot · traceableFarm Cown lot · traceableHarvestpicked
Packedstandardized
Scheduledorder · invoice
Routedoptimized
Route optimized · −18 min
Grocery buyer
✓Clear order entry
✓Reliable quantities
✓Consistent packaging
✓Delivery scheduling
✓Invoicing
✓Traceability
✓Arrives as expected
Local food fails at fulfilment, standardization, and delivery — buyers need more than available product.GreenReach treats logistics as infrastructure — harvest to doorstep, many farms in one coordinated route.
Traceability & research
Operations become usable evidence.
✓Harvest
✓Lot
✓Sale
✓Customer
Verified record ledgerbuyers · auditors · insurers
Research workspace · GWENdatasets · electronic lab notebook · export
Traceable from harvest to customer — and exportable for institutions and universities.
Market intelligence
Live signals → better planting.
National pricinglive signals
International signalsimport & export
Regional crop trendssupply & demand
Market Intelligenceforecasts the demand window
Forecast · surfaced
Plant basil now
price trending +9% · demand window in 4 wks
Growerplants with confidence
Buy-local with a stronger operational basis — live, actionable data.
Learning across the network
A network that learns — together.
Farms
the network
💬 Vent zone 2
📡 12 farms · mildew risk
🔬 recipe +6%
Observe one farm · learn across the network · improve every farm.
Closing the farm-to-table loop
Separate activities → one operating model.
Crop plan
Production
Inventory
Buyers
Fulfilment
Traceability
Research
Planning
Farm → buyer → community — and back into better planning for the next cycle.
The core message
Not just technology — a local food system, in practice.
Research-ledgrowers · grocers · academia
Pilot-testedLiving Grocer pilot, 2024
Infrastructurea system, not a comment
Coordinated, reliable, scalable — without giving up independence, identity, or way of working.
Local food, connected.
0:00 / 9:30
Dynamic storyboard · 10 scenes
Local food, connected.
A research-led, pilot-tested infrastructure response — grow, sell, move, trace, learn.